Author Archive: Elizabeth

I’ve discovered that when clients call and ask me a question, I often assume I know what they are asking when really, that’s not what they were asking at all. For example, a seller whose home just went under contract…
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Know your numbers. Have you heard this before? What does it actually mean? What numbers do you need to know? Basic Numbers Like baseball stats, there are a TON of things you can keep track of. But here are the…
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CRM stands for Customer Relationship Management, and when you think about it, there are lots of ways to manage customer relationships depending on where they are in the sales process. You start with a lead or a prospect. So you…
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There’s something important that your agent is relying on you for. It’s not probably not in your job description. You might not have heard anyone talk about it. Quite honestly, you were really only hired to do ONE THING…help the…
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Occasionally, an agent who is hiring his first assistant will ask me about training for that person. In the beginning, the agent should be teaching his assistant how to do what he’s already been doing himself. It’s just that now…
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If you didn’t read my last blog post How an Assistant Can Give Away Her Job, it’s a great companion to what you are about to read. As a lone admin, I had reached a point where I needed leverage. I…
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Did you know that you’re supposed to give your job away? Wut? Yeah. As your team grows, it will become necessary for you to give away parts of your job and eventually you will have given away so many parts…
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There’s a conundrum that I see happening in real estate teams that needs addressing. When an agent hires an assistant, it is because they realize they need help. And usually it is for one of three reasons. There are not…
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