I absolutely LOVE getting email from you. Connecting with like-minded people is why I created this blog.
Kendall Johnson, the Inside Sales Coordinator for Capital Estate Group in Washington DC writes:
First of all, THANK YOU for providing such helpful information on your blog. As a new team that is growing rapidly, the information and insight you provide is priceless.
I have a question for you that you may or may not have touched on in your blog. Do you, as an assistant/EA, participate in lead generation? We are working on building lead gen into a part of our assistants daily activities. If so, what does your lead gen look like? Aside from asking for referrals, which is part of my job, our inside team is struggling with the idea of lead generation, so we are looking for some ideas on how to approach it that isn’t the normal calls/contacts/prospecting.
Any insight you could provide would truly be helpful.
And here is what I wrote back to Kendall:
Hey Kendall,Great question!For an admin, lead gen activities might include:posting to Craigslistcreating Facebook adspublishing an online newslettercreating Google ppc adssending out the 33 touchasking for referrals from current clientsgetting testimonials posted to Zillow, Realtor.com, Yelp, etc.sending handwritten notes after listing and closingimplementing a buyer post-closing open house for buyers’ friends and inviting the new neighborswriting blog postsI know a lot of these seem like marketing, but that’s exactly what lead gen for admin IS. An admin should never be on the phone prospecting. That’s the agents’ job. An admin’s job is those things that make the phone ring with incoming calls or get online registrations.
Do you have a questions for me? I always respond: egilbert AT kw DOT com